Diploma

To obtain qualification, students are required to complete the internship and thesis as well as all required credits.

Internship

Internships enhance the students' professional competence, allow them to apply their knowledge and skills as well as expand their business contacts with a view to reach employment. Through our expansive network of industries, students are offered the opportunity to join top international brand enterprises for 3 to 6 months.

Bachelor Thesis

The Bachelor thesis will be a well-defined real business branding project: Students are required to apply all knowledge and skills obtained in the courses in order to accomplish it independently and creatively. The thesis can be carried out either within the institute under supervision or in the industry combined with an internship.

Credentials

SIVA-DeTao Advanced Class, which was jointly created by Shanghai Institute of Visual Arts (SIVA) and De Tao, ISIB designed and launched a four-year bachelor program (Brand Strategy and Management). Students will obtain a bachelor qualification issued and recognized by the Chinese Ministry of Education.

Our Teachers

Beryl Zou

Auckland University of Technology (Bachelor of Business), Shanghai Jiaotong University-Kedge Business School (AEMBA – Strategic Human Talent Development). At present, she is the course coordinator of "Siva · Detao" Brand Strategy and Management program at Shanghai Institute of Visual Arts.
Teaching Legal Framework of Brand Management & Crisis Management, Negotiation, Business Ethics and Business English.

Davide Pizzitola

University of Palermo (Bachelor’s degree in Industrial Design). Associazione Politea Palermo (Professional Training Course in Marketing and Visual communication for Cultural Heritage).
15 years of professional experience ranging across different fields of design, working in design studios in Italy and China to create experiences and products for international brands.
Co-founded the Studiolab39 co-working space in Palermo and two of his projects have been nominated for the Compasso d’Oro award.
Teaching Creative and Innovation Process, Semiotics, Layout Design, Business English.

Candy Shen

Master of Tourism Management at Zhejiang Gongshang University and former hotel management consultant. Over ten years of university teaching experience. Research in brand management and marketing, and the author of Marketing, Tourism and Leisure and other books.
Teaching Sustainable brand management, Marketing strategy, Consumer behavior, Pricing and sales channels, Industry Case Project: Hospitality & Tourism, etc.

Janlie Hu

Reading for her Masters of Journalism and Communications at Shanghai University of Finance and Economics. Former head of packaged foods at Starbucks East China, former head of sub-brands including Queen at Leysen jewelry. Accumulated rich experience in new product development, brand planning and promotion in well-known domestic and foreign listed companies. Developed a number of star items, participated in the planning and implementation of the phenomenon "Carat Lover" product placement project. Currently a lecturer of "Siva · Detao" Brand Strategy and Management program at Shanghai Institute of Visual Arts.
Teaching Brand Strategy and Marketing Strategy, Experiential Brand Communications, New Product Development, Project Management and Design and Brand History.

Sindy Ng

St. John's University (Minnesota, USA), Business Management and Entrepreneurship.
Over 9 years of experience in Marketing, Business Development and Sales across a variety of industries. Extensive teaching experience with Management, Corporate, and Business English training.Communication Studies and Psychology double major at York University, Canada.
Over 12 years of marketing and advertising experience across Europe, Africa, Middle East,
and Asia-Pacific regions.
Teaching International Branding, Digital Marketing, and Industry Case Project: FMCG.

Jenny Min

Jie (Jenny) Min, MA in Design Management, University of Birmingham City. Research: Advertising Planning and Design, Design Management, Brand Strategy, Enterprise Innovation.
Teaching "Advertising Creative and Planning", "Brand Image Design", "Design Management", "Cross Media Communication", "Design and Copyrighting", etc.

Kede Qin

Mr. Kede Qin, Phd, associate professor.
Teaching Enterprise management, human resources management, introduction to sociology, world economy, regional economics course.

• ISIB Almuni - Lenora

  A testimonial showing the success of our dual education system.

• ISIB Almuni - Sain

  A testimonial showing how our students are internationally competitive and embody the values of our education.

• ISIB Almuni - Royce

  ISIB Almuna Featured in Ladies Drive

• Master Dynamics

  Professor Florin Baeriswyl at CETF2023

• ISIB Alumni Testimonials

  Video testimonials from ISIB alumni

• DTMA onto Global Stage

  Shanghai's Masterful Strides Elevate Innovation onto the Global Stage

• Gen-Z and Fintech

  Generation Z is having a significant impact on the financial products and luxury brands that they choose to engage with. Florin Baeriswyl writes in an essay for finews.first.

• Integrating CS Into UBS

  The recent events surrounding CS serve as a reminder of the importance of branding and reputation for a company, Florin Baeriswyl writes in an essay for finews.first.

• Florin's Speech at WDCC

  "Designing without boundaries and jointly coordinated development".

• First Alumni Sharing Event

  "Students give, students impacted."

• BSM2018 Graduation

  Five judges led by Prof. Florin Baeriswyl all give positive appraisals on BSM2018 students’ thesis defense and teaching members’ contribution.

• Online Learning Tips

  Professor Florin Baeriswyl sent greetings to the students through video from Swiss and gave them some advice on online learning and quarantine life.

• BSM2018 × Dearfox

  Sustainable Brand Management course collaborated with Dearfox in the project "Pentium Youth", the students combined brand positioning with marketing mix to achieve sustainable growth of the brand.

• Master Speech at Hainan University, June 21, 2021.

  Topic: How to be well prepared to get a job after university

• BSM2019 × Little Garden

  BSM2019 students of Marketing Strategy course were asked to take Little Garden as an actual project to solve practical problems and be guided to propose innovative and feasible marketing plans.

• Jiefang Daily's Interview with Florin Baeriswyl

  Gong Danyun, chief correspondent of the Jiefang Daily, interviewed the Swiss Professor Florin Baeriswyl on the topic of branding and design

• BSM2017| Excellent Graduation Thesis

  Based on four years of systematic study and practical experience, and the patient guidance of Prof. Florin Baeriswyl and tutors, the students selected different thesis topics for practice and exploration.

• Brand Experts' Message

  Judges led by Professor Florin Baeriswyl, head of ISIB thanked all the support from the mentors, tutors and the teachers for the big success of BSM2017 students’ thesis defense.

• BSM2017 |Thesis Defense

  The Thesis Defense for Brand Strategy and Management major on the SIVA•Detao Masters Advanced Program was held on May 10th to 11th 2021.

• BSM2018 |Corporate & University Social Responsibility

  BSM students welcomed Mr. Dorothy Dittler-Kohl from Switzerland through the DingTalk platform from April 19th to April 21st, 2021.

• BSM2020×Co-Branding

  On March 15, BSM 2020 students showed co-branding cases in New Product Design class".

• BSM2018×dōTERRA

  On January 4th 2021, BSM2018 students gave impressive marketing solutions to "2021 dōTERRA 6·6 Essential Oil Festival".

• BSM2018×INHANA

  BSM2018 students cooperated with Inhana on creative marketing plans.

• BSM2019×Is Blossoming

  School-enterprise cooperation project was conducted by Is Blossoming and BSM2019 students at the "Customer Behavior" class

• Memories Museum

  On December 16th, the time-limited Memories Museum opened by BSM2018 students on the 7th floor of DeTao Building.

• Doraemon Film Watching

  On December 16th, BSM2018 students held a theme film watching event.

• Batik Experience

  On December 7th, BSM2018 students joined hands with Guizhou Fuyuan Batik Art Co., Ltd. to hold a batik experience event.

• Urban Laws

  On December 11th 2020, the Urban Laws Event was held in DeTao building.

• BSM2018×dōTERRA

  On December 9th 2020, BSM2018 students joined hands with dōTERRA to hold an essential oil salon.

• WIDC Online Speech

  Prof. Florin Baeriswyl delivered online speech themed "Innovative Design Thinking".

• Brands in Pandemic

  Prof. Florin Baeriswyl writes in an essay for finews.first talking about new role of brand in pandemic.

• Online Leadership Projects

  Projects of Personnel Management and Leadership were conducted successfully online.

• ISIB Online Oral Defense

  BSM2016 students had a successful online oral defense during pandemic which is also the first online oral defense for ISIB students.

• POP UP SHOP

  Brand Strategy and Management (BSM) students cooperated with Fashion, Knitting, Sports (FAD) students successfully holding the POP UP SHOP.

• ISIB Compassion In Action

  On Nov 22nd, 2019, year 3 students of BSM went to "Shanghai Baby Home" demonstrating ISIB's corporate social responsibility.

• A Tour to YRDICI Expo

  On Nov 22nd 2019, year 1 students visited 2019 Yangtze River Delta International Cultural Industries Expo.

• The Ciwei Campus OTD in SIVA

  On Nov 20th 2019, The Ciwei Campus OTD invited two guests to delivered great speeches to students.

• The Eighth ITALK Event

  On Oct 30th, 2019, the 8th ITALK organised by the Institute of Swiss International Branding-was held at the Detao Masters Academy, Shanghai.

• BSM Students Took a Brand Tour

  On Sep 21 2019, freshman of BSM took a one-day tour to visit "Vision & Virtuosity", the exhibition held by Tiffany & Co., Mercedes me Store and Patek Philippe Masion.

• Students at Innovation Achievements Exhibition

  On 21st September, ISIB Students Participated the 6th Innovation and Entrepreneurship Achievements Exhibition of College Students.

• BSM Students Won Prices at the 7th CUSPRPC 2019

  SIVA•DeTao Master Advanced Class from ISIB 'Institute of Swiss International Branding' won several awards and were honorably mentioned.

• 'Enterprise Management' Interviewed Prof. Baeriswyl

  Prof. Florin Baeriswyl, DeTao Master in Brand Strategy was interviewed by Enterprise Management before his speech at the '2019 Her Village International Forum’ invited by Lan Yang

• BSM Students Won Prizes at NAADC

  BSM students won the 11th National Advertising Art Design Competition for College Students.

• New Product Development | Surprise With Ingenuity

  Students from the course "new products development" represented their works as a gift to the 2019 graduates.

• Take A Glimpse of Branding: Branding Workshop in Tianyuan

  On July 2nd , Davide Pizzitola in SIVA-Detao Master Advanced Class delivered a branding workshop to teachers in Tianyuan senior high school.

• ISIB 2019 Graduation Project Collection

  For the 2019 graduates, as part of the graduation project, they were required to conduct interviews and have internships to get first hand information and …

• 2019 ISIB Degree Show

  On June 26th 2019, the 4th ISIB Degree presentation was held in Shanghai DeTao Center at SIVA campus.

• Prof. Florin Baeriswyl To Graduates 2019

  Prof. Florin Baeriswyl gave his best wishes for Graduates 2019: Everybody of you is a true personality and own brand. Enjoy life, all the best!

• Happy Hour of BSM 2017

  On 21st June, 2017 BSM students launched a team-building event and gathered in the school playgrounds to have the exciting carnival.

• Deputy Mayor of Shanghai Visited Studio Baeriswyl

  On 16th May 2019. Chen Qun, deputy mayor of Shanghai, was at DeTao Master Academy and he made a special visit to Studio Baeriswyl.

• Explore CSR and USR | Branding Workshop

  ISIB, invited Dorothy Kohl, a Swiss Marketing Expert, to deliver a 4-day intensive and top-level workshop.

• 2019 Graduate’s Presents Thesis in Brand Strategy & Management

  On May 9th, the oral defense of 2019 graduates in SIVA Detao Master Advanced Class Brand Strategy and Management was held in SIVA University Songjiang/Shanghai.

• Be a Business Negotiator!

  On 23rd April 2019, a Business Negotiation Simulation was held for the 2016 class students in ISIB.

• Master Florin Baeriswyl in Peking University: Why Branding

  On March 29th, “Why Branding” opening speech of series "Dialogue with World Innovation Masters" was held by Florin Baeriswyl, DeTao Master of Brand Strategy.

• The 7th ITALK: User Experience and its Relevance to Branding

  On March 27th, The 7th ITALK was held in Shanghai Institute of Visual Arts (SIVA)'s 'Big Eye' theatre, with over 500 people in the audience.

• “BRAND” new restaurant in Shanghai

  Florin Baeriswyl is the creator of the first bachelor’s curriculum for Brand Strategy & Management in Shanghai at SIVA/De Tao Masters Academy.

• ISIB Sophomores Scoop National Advertising Awards

  The National Advertising Art Design Competition for College Students (NAADCFCS) is a competition hotly contested by students from all over China.

• “African fashion and music” brand communication workshop

  ISIB arranges expert workshop with various themes every semester for the students majoring in brand strategy and management to enrich their...

• ISIB X Artificial Intelligence System X Future Business Concept

  In this semester, ISIB 2017-Intake students finished an eight-week practical project: doing market research and branding for WE-tea Unmanned Tea Shop...

• You are the only "China Green"

  Even near the end of our Design and Brand History course, we BSM freshers are still accelerating the pace of our learning. That's why, under the impetus...

• Feeling the creation of art, spreading the spirit of culture

  On the last day of November 2018. invited by the ISIB teacher of Brand History, the general manager of Shanghai Yuehu Park-Ms.Michelle Lai made a lecture...

• ISIB Studies the "Rise Buddy" Snack Brand

  Divided into 7 groups, ISIB's 2016-intake students reported their “Rise Buddy Brand Positioning Plan” to Professor Florin Baeriswyl and the Brand Manager...

• What would an ISIB 'iPhone' look like?

  Students who enrolled in 2017 to become Tim Cook, Jonny Ive, et al. Their task – using cardboard, transparent plastic and their imaginations – was to design...

• DIVING INTO THE ART AND BRAND

  With the upcoming midterm, our Business English teacher Beryl asked us to take one step further from the brand to conduct professional introduction and speech...

• From YI-CLOSET to Swiss Dual System educational methods

  Nowadays, as the sharing economy is constantly encouraged and recognized by the government, sharing apparel is also under the spotlight. Some brands in this...

• ISIB Brand Tour - SHANGXIA, HERMES and PRADA

  On September 26th, 2018, led by Janlie, teacher of Design and Branding History for the freshmen, they came to Huangpu District to visit the SHANGXIA store...

• New Course, New Thinking

  Jasamine is well-experienced in brand creation and visual communication as well as breaking stereotypes with creativity.

• Branding Expert Puts His Stamp on Shanghai

  Swiss branding expert Florin Baeriswyl spends a third of his time in Shanghai with students at Shanghai Institute of Visual Arts.

• Perceive the World and Create a Brand - ISIB Degree Show 2017-2018

  On 22,June, ISIB degree show was launched at Detao Knowledge Capital Salon.

• SIVA-DeTao Graduates Take Masterful Strides into the World

  The talents of the program will be highly sought after not only in China but on the international stage.

• Cofunding the Right Way

  In May 2018, year 2 and year 3 students from ISIB successively performed a workshop about team building in DeTao.

• ITALK and PwC Join Hands to Cultivate Young Strategists

  DeTao and PwC are joining together to cultivate young strategists as the sixth ITALK, an international speech event initiated by Prof. Florin Baeriswyl...

• DeTao Master and Young Strategist Decode Branding at CBEF

  Swiss brand strategist and DeTao Brand Strategy & Design Master Florin Baeriswyl shared his insights in brand strategies at the fourth China Brand Economy Forum,

• The 1st ISIB Dissertation Defense ended successfully

  2 May 2018, ISIB operated their first dissertation defense. The defense board member included Master Baeriswyl, President Yu Zhenwei...

• Skite Trade Festival Review

  Early in May, Prof. Baeriswyl attended to the ISIB lecture of year 2 and listened to the students' feedback speech about the campus trade fair.

• ISIB Icon Design

  Early in this April, Prof. Baeriswyl was invited to New Product Development course and reviewed ISIB icon design presentation by year one students.

• Brand Design Workshop in Shanghai Tianyuan Senior High School

  The Art and Design Workshop that organized by DeTao Masters Academy and Shanghai Tianyuan Senior High School was started on 15th April.

• Reaching into the Roots of Branding

  Would you be surprised if your teacher arrived in your classroom carrying a bag full of carrots?

• ISIB Juniors Made A Midterm Report of Project Management Course

  On November 16th, the junior students made a presentation to Prof. Baeriswyl about what they've learned from the course taught by Janlie, ISIB teacher.

• Review | Social Branding Workshop Comes to A Successful End

  On the afternoon of Novermber 15th, ISIB junior students successfully held a workshop on their own for the first time from inviting guests to arranging the event site.

• Semiology in ISIB

  On13th, November, the sophomore from Institute of Swiss International Branding(ISIB) started their first semiology course，the professor is Ilaria Niccoli from Italy.

• "Branding a product" VS. "Branding a service"

  On October 25th, the 5th ITALK was held at Detao Shanghai Center. Diana Chou, founder and chairman of Dragon General Aviation Group Limited, was invited to deliver a speech.

• Enjoy the beauty of branding

  ISIB had a great cooperation with Shanghai Business School, providing their juniors majoring in Visual Communication Design with international courses.

• ISIB Students Won An Award of Brilliance Auto Competition

  Ding Qiuyu, Chen Kewen, and Lin Zhiwei, participated in the final of the First College Maker Design Competition of Brilliance Auto at Guanghua School of Management in Peking University.

• Professor Florin Baeriswyl Speaks at 2017 SIVA Opening Ceremony

  DeTao Brand Strategy and Design Master Prof. Florin Baeriswyl attended the 2017 School Opening Ceremony of Shanghai Institute of Visual Arts (SIVA)

• Annual ISIB Degree Show

  On June 28, 2017, the annual degree show was held in Detao Shanghai Center. It was presented by ISIB students from the first three grades in Brand Strategy and ...

• Innovation Made in China

  June 2017, ISIB freshmen majoring in Brand Strategy and Management had to research and present their studies about which Chinese companies stand for...

• ISIB Student Qualifies for the Final Global Challenge Event

  On May 1, 2017, the finals took place at Said Business School. On behalf of Detao Academy, ISIB year 3 student Ben Zhang, the youngest attendee at the final...

• What Makes a Museum Loved and Supported-The Fourth...

  The Power Station of Art received the forth ITALK on May 2, 2017. Led by Prof. Florin, all the students majoring in brand strategy and management of the Institute ...

• Introduce the members of editorial group of ISIB...

  From this semester, the ISIB public account was formally handed over to the ISIB students for self-operation. Many of the students have actively signed up ...

• Brand Your Future-The Third ITALK Event

  On the afternoon of April 26th, 2017, the third ITALK event - organized by the Institute of Swiss International Branding - was held at the Detao Masters Academy...

• Detao Master Hosted the Global Challenge Qualifier

  On the afternoon of March 15th, 2017, the Global Challenge Qualifier in the China division was successfully held at the center building of the Detao Master.

• Brand Your Future-The Second ITALK Event

  Mr. Laurent Megret was invited for ITALK speech, the China Board Director of Volevatch in Paris, March 1st 2017.

• Corporate Social Responsibility Workshop

  Dorothy Dittler-Kohl, co-owner of Dittler Consulting is invited by Prof.Florin Baerisyl to launch Corporate Society Responsibility intensive workshop for ISIB students.

• Brand Your Future—Launch of ITALK

  ITALK - the new platform to match Brand Strategy Management students with business professionals - was launched at DeTao Academy, November 5th 2016.

• ISIB Degree Show 2016

  Students from ISIB accomplished the redesign of noseclip product and launched the new U-clip product on 18 May, 2016

• Chris Wood Brings Pickles from
  London to the Intensive Course

  Chris prepares for the class inspiring questions and activities: what does a brand leader look like? How to innovate and develop new products...

• Try ISIB Website
  on Your Smart Phone!

  Time for ISIB official mobile website to show up, try it on Your Smart Phone!

• ISIB Students' Works Stand Out
  in Dublin Institute of Technology

  Big-time works of three students from BSM stood out from a wealth of candidates, to participate the exhibition in DIT campus.

• Field Trip to
  Shangxia, Shiatzy Chen and MCM

  Twenty students. Three visits. One goal: get a comprehensive understanding of branding.

• Big-time
  Investigation Report

  The investigation report on Century-old Chinese Brand is on the show! Vice presidents of SIVA present themselves in the hall, sharing remarkable...

• A fieldtrip
  to M50

  M50 stands for the location of Innovation Zone. Comebine theory and practice to broaden our students' horizons, at M50 the students learned about ...

• Let's
  travel!

  Pack your bag, travel in a foreign country and appreciate different culture and customs. Experienced traveler Reggie from Studio Baeriswyl was invited to...

• Can McCafe
  beat Starbucks?

  As part of Marketing and Brand Strategy module introduction, each student group had to argue "can McCafe beat Starbucks?" based on todays...

• ISIB students'
  performance

  Well performed at SIVA welcome party. The "CCTV News" language program has been well received in the audience

• Welcome our
  brand new students!

  First day at University (Sept 2014), our students were excited to talked to the master! They all deserve a big compliment after a tough 2 day's assessment...

• International Education
  Exchange Seminar

  The DeTao–ISIB International Education Exchange Seminar between Switzerland and China was held at the studio of Professor Florin Baeriswyl...