First Alumni Sharing Event

The first Alumni Sharing Event "Be a Giver" has come to a successful conclusion at 11:30 p.m. on Sept. 7th. The online event was led by teacher Candy, designed and organised by Wang Tingdong (Ted) from BSM2014 and Chen Wenyi (Yicci) from BSM2017.

Almost 60 teachers and students participated in this online event ranging from BSM2014-2021. 9 alumni from different graduating years shared their experiences in three aspects: career, postgraduate study and studying abroad. They spared no efforts to share important advice to the younger students so that they can learn from it.

The presenting alumni are (in order of graduating year):

BSM2014 Ted Wang Hunan TV, Director

BSM2014 Daisy Ding Acts and Pathways, Freelancer researcher

BSM2014 Sue Su JD Retail, Product manager

BSM2015 Joyce Xie NetEase Cloud Music, Product operation

BSM2015 Lucida Tang University of the Arts London, Fashion strategy marketing

BSM2016 Cheryl Chen Fosun International, Solution

BSM2017 Helene Liu  Shanghai Theatre Academy, Profession of Performing Arts

BSM2017 Yicci Chen University of  Queensland, International Business

BSM2018 Norman Li Dentsu Creative,  Creative planning

This event received enthusiastic responses among the younger alumni who have gained a lot - not only receiving encouragement from the seniors - but also got a reference for planning their college study and life. Here's a suggestion from presenting guests: Cherish the present, work hard for the future and venture boldly while you are young.

Introduction of ISIB Alumni Association

The ISIB Alumni Association was founded by teacher Candy on June 27th of 2018 with the instruction of Professor Florin Baeriswyl with the vision to build a lasting and loving ISIB family. It has been nearly ten years since Professor Florin Baeriswly wrote the course outline of Brand Strategy and Management. By 2022, ISIB has sent fifth year of graduates and the number of alumni has reached 117. As an open platform, the alumni association is a spiritual home for alumni to share success and joy, pass on friendship and value as well as an emotional bond to connect with each other. "Be a Giver" is the theme of ISIB Alumni Sharing Event. "Students give, students impacted." The spirit of mutual giving, mutual assistance and love is expected to continue to be passed on in the ISIB family.