ISIB Alumna featured in Ladies Drive
Proud to share that Royce (Songzi Tang), an alumna of our ISIB (Institute of Swiss International Branding), has been featured in a prestigious interview with Ladies Drive, a renowned Swiss international magazine.
Her innovative brand, Luxelumy, has captured attention with its originality and fresh appeal to an international audience. Royce's approach and her story of rethinking and redefining experiences offer a unique perspective that blends both Eastern and Western influences.
Through her studies in Brand Strategy Management, Royce has embodied the spirit of creative innovation and the courage to embrace what it means to be different. Her journey is an inspiring testament to addressing contemporary issues with both ingenuity and poetic insight.
Congratulations, Royce, on this remarkable achievement! Continue blazing your own trail in the world of international branding!
