BSM2017| Excellent Graduation Thesis
In May 2021, BSM 2017 students in the SIVA-DeTao Experimental Class successfully completed their undergraduate thesis defense.
Based on four years of systematic study and practical experience, and the patient guidance of Prof. Florin Baeriswyl and tutors, the students selected different thesis topics for practice and exploration. The following are displays of students' thesis:
1.Build a Healing App for People with Eating Disorder
Thesis Name: Build a Healing App for People with Eating Disorder
Mentor: Candy Shen
Student: Tan Shuyu
This graduation thesis is dedicated to creating a platform to help this group of people with eating disorders caused by weight loss. The author hopes that through the establishment and research of this platform, I can contribute a little bit to the intervention of eating disorders caused by weight loss. I hope that this group of people can get more understanding and attention from the society, and I hope to get the government and related professional institutions support.
Video Link: https://v.qq.com/x/page/w3316rm6331.html
2. Study on the Brand Strategy and Development of Social-Oriented Ticketing Platform
Thesis Name: Build a Healing App for People with Eating Disorder
Mentor: Candy Shen
Student: Yuan Mu
Taking the film ticketing platform as the carrier and "socialization" as the innovation point, the author created the film ticketing platform "Panorama Movie" to study the strategic development of the social ticketing brand and explore solutions to the problems of low competitiveness of cinemas and low user stickiness of the ticketing platform.
Video Link: https://v.qq.com/x/page/p33190xu4cb.html
3. Block Reconstruction and Brand Rebranding of Zhongxing Road
Thesis Name: Block Reconstruction and Brand Rebranding of Zhongxing Road - Daxi Road (Zhenhua Road Block), Dongguan City
Mentor: Candy Shen
Student: Chen Wenyi
Video Link: https://v.qq.com/x/page/u3316tam73u.html
Dongguan develops rapidly and becomes a famous manufacturing city, the streets that rich in historical resources and city memory are being forgotten.This work aims at the most representative Zhenhua Street to transform and reshape its brand. It helps Dongguan to preserve the city's memory and revitalize the Zhenhua Street by protecting the original historical resources, building a new commercial block and developing the cultural and creative industry.
4. The Business Plan of the Auction App the Infinite Community
Thesis Name: The Business Plan of the Auction App the Infinite Community
Mentor: Zhou Dongmei
Student: Xie Qinyi
"Original Character fan group" is a sub culture fan group base on the Internet, in which the activities include design original characters and trading original characters online. In order to make trading characters more convenient, the author design an App called the "infinite community". Its function include trading works online, publish works, communication and so on. It's both easy to use and increase the security of online transaction.
Video Link: https://v.qq.com/x/page/w3316fzm0sh.html
5. On the Brand Optimization Strategy of Bamaying in the Internet Parent - Child Community in the Post-epidemic Era
Thesis Name: On the Brand Optimization Strategy of Bamaying in the Internet Parent - Child Community in the Post-epidemic Era
Mentor: Janlie Hu
Student: Gao Yanjie
The outbreak of the COVID-19 epidemic in 2020 has cast a shadow on the normal and orderly development of all walks of life in the society. Under the social background of "household isolation for all people", the Internet personal platform "bamaying" is used as the research object to focus on this brand. To create a more professional and practical Internet parent-child platform that is more adapted to the development trend of the post-epidemic era.
Video Link: https://v.qq.com/x/page/i3316gg5enx.html
6. Study on Local Brand of Independent FASHION Designers
Thesis Name: Study on Local Brand of Independent FASHION Designers
Mentor: Janlie Hu
Student: Zhang Weijia
This thesis analyzes the development path and brand operation mode of the mainstream independent clothing designer brand in China, and combines the development trend of domestic clothing industry, and makes a deep analysis of the marketing strategy and channel promotion of local designers' brand, and improves the existing brand strategy mode based on the actual operation of Vianlin Concept Store, which was founded by the author.
Video Link: https://v.qq.com/x/page/i3318t0gj5w.html
7. The Brand Construction and New Media Promotion Strategy of "Xinzhan" Studying Abroad Agency
Thesis Name: The Brand Construction and New Media Promotion Strategy of "Xinzhan" Studying Abroad Agency Study Abroad
Mentor: Janlie Hu
Student: Cao Zhenjun
With the popularity of overseas study in China, study abroad agencies have emerged. Xinzhan adheres to the service concept of "Find yourself first, then spread your wings to fly", abandons the routine of "assembly line and template" in the industry. Xinzhan is committed to helping students to know themselves in the application process, shine their unique charm and open the door to elite schools.
Video Link: https://v.qq.com/x/page/f3316hkq2h1.html
8. Exploration and Building a Sustainable Art Education Brand
Thesis Name: Exploration and Building a Sustainable Art Education Brand
Mentor: Candy Shen
Student: Liu Hailin
The author combines her own interests and hobbies, and works with an expert in the field of language art education to build a local language art education brand. Combining children's nature, give the brand a childlike positioning-Language Magician, hoping to become the most favorite language art education brand among children, and use language art to lighten the dreams in their hearts.
Video Link: https://v.qq.com/x/page/l3316y69xxt.html
9. Light Food Restaurant – “Grains Kitchen ”
Thesis Name: Light Food Restaurant – “Grains Kitchen”
Mentor: Min Jie
Student: Feng Jiahui
In order to serve Chinese people, “Coarse Grains Kitchen ”light food Chinese restaurant optimizes the taste of light food products, solves the problems that other light food western restaurants cannot change, such as raw and cold food, monotonous taste, and does not conform to Chinese people's taste, provides Chinese consumers with nutritious and healthy light Chinese food, and guides more Chinese people to form healthy eating habits.
Video Link: https://v.qq.com/x/page/u3316u2k1x2.html
10.Sustainable Development of Saturnbird Coffee: From “Instant” to “Lifestyle”
Thesis Name: Sustainable Development of Saturnbird Coffee: From “Instant” to “Lifestyle”
Mentor: Beryl Zou
Student: Zhu Yuhan
Through an in-depth study of Chinese emerging coffee brand Saturnbird Coffee, the author proposes a brand strategy plan for its future development, so as to make it better occupy the market and achieve higher brand value. Hoping to help Saturnbird to achieve sustainable development, while making contribution to promote the development of Chinese local coffee industry.
Video Link: https://v.qq.com/x/page/j3318u3dm6q.html
