BSM2018 | Brand Experts' Message

The online thesis defense of 2018 graduates of “SIVA •Dedao Master Advanced Class” Brand Strategy and Management (BSM) was held at Tencent Meeting as scheduled from 1:30p.m - 6:00 p.m. on May 9-10, 2022.

Affected by the epidemic, the defense was mainly in the form of online meeting. The defense judges connected through Tencent Meeting platform to watch the students’ graduation thesis defense display, ask questions, comment on and give suggestions on the students' thesis. The defense review was made up of five experts, including Florin Baeriswyl, the leading professor of Brand Strategy and Management, Dorothy Kohl, CEO of KOHL Consulting Company in Zurich, Switzerland, Yuan Junyan, the vice president of Jundu Group in China, and Wu Rui, the deputy general manager of Dedao Education, as well as Shao Jiayu, a lecturer in Fashion Design and Communication at Shanghai Institute of Visual Arts.

Five judges all give positive appraisals on BSM2018 students’ thesis defense and teaching members’ contribution.

Video Link: https://v.youku.com/v_show/id_XNTkyNDQ1NzM4MA==.html