Master Speech at Hainan University, June 21, 2021.

Topic：How to be well prepared to get a job after university

By: Florin Baeriswyl, Prof. of Brand Strategy & Management.

A Brief Summary:

Keep it simple
When applying for a job, be focused and fully understand the company. Keep it simple. A job application needs to be clear, concise and to the point. Read your application through the eyes of the employer.

Word-of mouth
Create your story.

Keep your focus
Immerse yourself in the topic, analyze and research, be precise.

Differentiate
Be outstanding in your offering and approach, differentiate yourself from others so you can stand out to be recognized.

Quality
Quality is the key to a lasting relationship.

First mover advantage
Be unique and innovative to be remembered.

Q&A Session:

Student A:
What’s your original idea or orientation and mission of DAI Company? When you compare DAI with other company, what’s the differentiation?

Prof. Florin Baeriswyl :
‘Dai' is an Italian word, which means go go go. DAI stands for an active, fast, focused service in branding, corporate identity and design. DAI creates the brand expression.

Every day, many students or graduates apply for a job at our company DAI. For our recruiting team, it is crucial that the application is crisp and meaningful. If applicants offer their skills and interests in line with our DAI philosophy, they have a better chance of getting an interview..

At Shanghai SIVA-Detao, we have launched an ITALK, which means "Institute Talk". It is related to the Swiss dual system education model, which involves close cooperation between employers and the academic institute. This helps students to get in touch with potential employers.

Student B:
I don’t have any questions, but I would like to express my sincere thanks to Professor Florin. You’ve already solved so many problems in my mind during the two-hour lively lecture. Before your lecture, I did have some questions.

For example, as art and brand designers, should we be product-oriented or consumer-oriented? Now I have a clear picture. I questioned myself, If I do some internships, did I fully prepare myself? Can I take some practical internships based on the current slightly weak theoretical foundation?

In response to this, Yuan Mu mentioned that practical internships can promote the growth of our theoretical knowledge, which is a complementary process. We should face directly with these weaknesses and don’t have to worry too much. Practice makes perfect

Prof. Florin:
… happy to inspire.