BSM2018 × Dearfox

Sustainable Brand Management encompasses strategies and approaches used to create and maintain strong brands that value environmental and social benefits. Based on Dearfox's "Pentium Youth®" - a practical project, this course aims to enable students to have a global perspective and sustainable development thinking, and think about how to combine brand positioning with marketing mix to achieve sustainable growth of the brand.

Enterprise Feedbacks

The students’ proposals are relatively sound and systematic with many flexible creative highlights, which are striving to maintain the balance between the market and art. In addition to the sincere suggestions from the students, each of their questions can further trigger Dearfox's self-reflection: “How to more effectively reach the adolescent psychological market” will be the further key development direction of Dearfox.

"You are all young and promising." I wish you all live a colorful life with temperature in the process of observing the world.

Students’ Perception

In the whole process of creating the optimization plan, we have been thinking about how to enable children to achieve real self-improvement in a more interesting form, so as to achieve the goal of teaching through fun. We have also substituted ourselves into the curriculum for countless times, trying to think about what kind of class form can help children break through barriers and sense of distance more quickly. The scheme we designed is also the most interesting and meaningful one after consideration. This program can help children to be promoted imperceptibly in the joy. At last, we really felt a sense of achievement and were very happy to give Dearfox some substantive suggestions and help.